Wildlife watching tourism is a significant source of income and employment for a growing number of communities, particularly in developing countries, and underlines the value of conservation. It also can help raise awareness of a whole range of pressing environmental issues that face us, for the survival of wildlife in its habitats is at risk from climate change, pollution and land conversion, just as we are.

Tourism is one of the areas where the links between people, the global economy, and the environment are clearly visible. The international tourist sees first hand the environmental, social and economic conditions of other countries and cultures. At its best, tourism can be a powerful way to promote understanding between people and cultures. At its worst, tourism can result in the exploitation of people, social disharmony, and environmental degradation.